Will some of the people who typically shop for Apple products at the brand's own stores or website now go to Best Buy?.Do you see more pros or cons to Apple's decision to name Best Buy as an authorized repair provider?.The discussion forum on RetailWire asked its BrainTrust panel of retail experts the following questions: ![]() In November, Apple added its full line to Amazon's website as well as expanded its offerings at Costco. "We're always looking at how we can reliably expand our network of trained technicians and we're excited to partner with every Best Buy store so it's even easier for our customers to find an authorized repair location near them."īecoming an authorized repair partner could bode particularly well for Best Buy, where Apple products account for 15% to 20% of sales, and as competition as an Apple product seller heats up. "If a customer ever needs to repair their products, we want them to feel confident those repairs are done safely and correctly," Tara Bunch, Apple's vice president of AppleCare, said in a statement. The expanded partnership with Best Buy, in addition to other third-party Apple service providers and Apple's own retail operations, means "eight out of ten Apple customers will be within 20 minutes of an authorized service provider," the company added. ![]() ![]() "We love being there for our customers no matter what their Apple need is, from helping them choose the right device, to offering AppleCare protection and now helping fix their devices," Trish Walker, Best Buy's president of services, said in a statement. Best Buy customers already rely on the knowledge and support of its employees, most notably from its Geek Squad base, so becoming an authorized Apple repair location will likely resonate well with consumers.
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